Shropshire Revolution Website
A professional website for Shropshire Revolution American football team, designed to enhance their online presence and attract new players and sponsors.
Project Goal: To design and develop a modern and stylish website for Shropshire Revolution American Football team to strengthen their online presence, facilitate player recruitment, and attract potential partners and sponsors ahead of the new season.
Visit the Website: If you’d like to take a look at the website, you can here.
Technologies Used:
- Frontend Framework: Astro
- Languages: HTML, CSS, JavaScript
- Styling: Tailwind CSS
- Deployment: Cloudflare pages, GitHub Actions
- Version Control: Git, GitHub
Project Overview:
Shropshire Revolution American Football team approached me with a critical need: establishing their web online presence. Recognising the importance of a strong digital footprint in today’s sporting landscape, they sought a website that would serve multiple key objectives:
- Enhanced Discoverability: Allow prospective players to easily find and learn about the team online.
- Professional Image: Elevate the team’s professionalism to aid in player recruitment and build credibility.
- Partner and Sponsor Acquisition: Create a platform to showcase the team’s values, achievements, and opportunities for potential partners and sponsors.
Collaboration and Requirements Gathering:
I worked closely with the Head Coach and General Manager to thoroughly understand their vision and specific requirements. This involved in-depth discussions to define:
- Target Audience: Identifying the key demographics for player recruitment and potential partnerships.
- Key Information: Determining the essential content to be featured, such as team history, roster / coaches, schedule, contact information, and potential sponsorship packages.
- Design Preferences: Understanding their desired aesthetic – modern, stylish, and reflective of the team’s spirit.
- Future Scalability: Considering potential future needs and ensuring the website architecture could accommodate growth.
Technical Approach & Solution:
I strategically chose Astro as the foundation for this project. Its lightweight nature and focus on content-driven websites offered several key advantages:
- Performance: Astro’s “zero JavaScript by default” approach ensures lightning-fast loading speeds, crucial for a positive user experience.
- Developer Experience: Astro’s intuitive component-based architecture and support for familiar web technologies streamlined the development process, allowing for rapid iteration.
- SEO Optimization: Astro’s static site generation capabilities inherently contribute to better search engine visibility, vital for online discovery.
The resulting website features:
- Visually Appealing Design: A modern and stylish design that aligns with the team’s identity and creates a professional impression.
- Clear Navigation: Intuitive site structure allowing visitors to easily find the information they need.
- Dedicated Sections: Pages for team information, roster, game schedule, contact details, and a dedicated area for potential partners and sponsors.
- Responsive Design: Ensuring a seamless and consistent experience across all devices (desktops, tablets, and mobile phones).
- Easy Content Management: While the initial build was static, the structure was designed with potential future content updates in mind, considering options for simpler content management if needed.
Key Achievements & Outcomes:
- Successfully launched the first official website for Shropshire Revolution American Football team.
- Provided a central online hub for information, significantly improving the team’s online visibility.
- Created a professional platform to aid in player recruitment by showcasing the team’s culture, achievements, and opportunities.
- Established a dedicated space to attract potential partners and sponsors by highlighting the team’s value proposition.
- Delivered a fast and performant website using Astro, ensuring a positive user experience.
Reflection:
This project was an exciting opportunity to leverage my web development skills to directly contribute to the success of a local sports team. Working closely with the Head Coach and GM provided valuable insights into client needs and the importance of clear communication throughout the development process. The decision to use Astro proved to be highly effective, allowing for rapid development and a performant final product. This experience further solidified my understanding of the importance of strategic technology choices in web development and the impact a well-designed website can have on an organization’s growth and outreach.
Want to collaborate or chat about a project?
Feel free to get in touch or connect on LinkedIn.